Max Factor Lipfinity Lip Colour is the original, reinvented longwear lip product, offering 2 steps to lastingly luscious lips. It is the perfect way to make a lasting impression. Lipfinity Lip Colour - hot, must-have shades that last all day. Make a statement with rich colour that stays put for up to 24 hours. Formula A lip gloss and a lipstick balm give a multi-dimensional colour and shine that last up to 24 hours. Now with a new applicator for a true, bold colour that stays put all day.