Beauty Predictions 2021

The ongoing coronavirus pandemic has had a massive impact on several business industries including beauty. While some industries saw a decline others saw a boom and luckily the beauty industry was from the later segment. Owing to the pandemic, there were several changes in consumer behavior. There was a growing demand for skincare essential products and new purchase and usage patterns were discovered. 

What’s On The Horizon

Let us take you through the changes the global pandemic brought to the beauty industry in 2021.

Authentic Hygiene Products  

The beauty industry experienced an increasing demand for hygiene products. In 2021, the buying behavior of people changed inclining towards hygiene focused beauty products and authentic personal care items. 

As soon as the pandemic hit the world, everyone rushed to the stores to buy sanitisers. In addition, the demand for hand and body soaps, toothpaste, mouthwashes and shower gels, also soared to meet the need of ensuring daily hygiene. 

Safety First  

Another thing that soared into the spotlight during the pandemic was the concern for safety. For buyers today, safety is a priority. Because of this changing trend, the demand for counterfeit beauty products saw a decline. Nobody wants to use a skincare item with harmful ingredients just to save a few bucks. People are more vigilant now and from studying the ingredients to observing the product’s packaging, now everything matters. Here is a list of authentic beauty products on Lalajaan.com. 

Self-Care 

Last year was a tough year for people across the globe. With limits on in-person beauty services – the demand for self-care products saw a hike. 

From taking long exfoliating showers to taking care of facial skin, and doing manicures and pedicures consumers mastered many beauty skills. And to create a spa-like experience and home consumers started investing in self-care products heavily. 

There was a rise in beauty products to counter the negative impact of the Covid-19 situation and the trend isn’t going anywhere in 2021. We predict an increasing demand for calming body washes, soothing face masks, eye masks, calm soaking salts and scented candles.  

Today, beauty products that bring comfort and calmness to your body and mind are more important than ever before. Fight the brunt of the pandemic with our trusted range of self-care products. 

Skincare Surge 

Wearing masks is mandatory the world over. Stepping in a public space without one can result in fines. But there is a flipside to wearing masks that resulted in the rise of skincare products. 

Though masks safeguard us from catching the virus to some extent, it has some unfortunate side-effects on our skin. The term ‘Maskne’ (acne caused by wearing masks) and the concept of stress breakouts and sagged skin stemmed out of the adverse impacts masks have on our skin.  

According to experts, the constant rubbing of masks against facial skin makes it easier for bacteria and dirt to clog up the pores. Breathing in a mask also makes up for a hot environment leading to the build-up of sweat, bacteria and oil. 

To protect facial skin from being damaged people today are investing more and more in skincare products like deep-cleansing products and the trend will likely continue in the future because masks are going nowhere. 

We suggest our readers stay cautious, maintain social distancing, wear masks and take good care of their skin with our recommended skin-care products.

Elevated scalp-care 

Is 2021 finally going to be the year we pay more attention to our scalps just like our skins? We think so. Taking care of your hair and what lies under is also as important as skincare. We see a rise in scalp care products, hair masks, scalp scrubs and hair oils.  

Last year, many people experience hair loss stressing over the uncertainty of the pandemic. Moreover, those who suffered from the virus also experienced hair loss even after recovering. This brought about a change in buying behavior with more people investing in scalp care products and the trend is likely to continue. 

Less is More 

Another change in buying behavior that impacted beauty was a fall in make-up products. People don’t want to apply foundation and creams on their face just to cover it with a mask. The same goes with lipsticks. The concept of less is more is picking up and females generally invest more in authentic eye-makeup products because that’s the only thing visible above the mask. In 2021, we predict an increase in products emphasizing the eyes, the brow, eyelashes and under the eyes.  

As for under the mask, buyers are investing in skin-care products, serums and creams that actually keep their skin protected under the mask. There was a rise in lip balms and moisturizers to protect dried and chapped lips and the trend will continue in the future. 

We hope our predictions help you plan your shopping list. From authentic skincare products to customizable makeup, you can find a variety of beauty products at lalajaan.com. 

Stay safe, stay beautiful!